Media Relations

PeoplePC Debuts Proprietary Online Targeting Tool, Providing Competitive Advantage for Partners; PeoplePal Deepens Customer Relationships for Enterprise and Corporate Affinity Clients

3/20/2001 8:35:00 AM

SAN FRANCISCO--(BUSINESS WIRE)--March 20, 2001--PeoplePC, Inc. (NASDAQ: PEOP), the company that makes it easy and affordable to get online, today debuted PeoplePal(TM), an online targeting and personalization tool-set that accompanies members as they search the Web. One feature of this tool-set is its ability to target members with specific promotions from partner companies at precisely the time they are looking to make a related purchase. PeoplePC is offering this new marketing tool to provide a unique competitive weapon for its enterprise and corporate affinity clients and the over 100 merchant and affiliate partners in its network.

PeoplePal is a simple browser plug-in that helps PeoplePC members be smarter and more efficient as they conduct online shopping and searches. By providing personalized on-screen prompts, PeoplePal ensures that members always have the best, most timely information on which to make choices. For merchant and affiliate partners, PeoplePal ensures that customer contacts are highly valued, creating a platform on which to build deeper, more personalized customer relationships.

"PeoplePal is a breakthrough application," said Wayne Gattinella, chief marketing officer, PeoplePC, Inc. "It's such a simple tool, yet of immense value to members and partners alike. It provides our clients and marketing partners the ability to reach our members with targeted information and promotions at the time when members are most receptive."

PeoplePC also launched PeoplePages, a quick and easy-to-use Web page publishing tool that allows members to create their own customized Web pages, exchange information about technology and PeoplePC products, and virally communicate the member benefits of PeoplePC by inviting friends and family to view their personalized pages.

PeoplePages will soon include member-teach-member forums, where members can reach out to each other for help with technology questions and recommend products in PeopleShop(TM), PeoplePC's online peripherals store filled with items specially selected and tested for compatibility with PeoplePC machines (see release from March 12, 2001, "PeoplePC Expands Product Line With PeopleShop, Selling Peripherals Direct to Consumers"). About PeoplePC

PeoplePC (NASDAQ: PEOP) is a company that makes it easy and affordable to get online so that everyone can have access to and participate in the digital economy. PeoplePC offers its unique end-to-end solution both to consumers and to corporations interested in wiring their workforces and creating deeper relationships with customers. A PeoplePC membership comes complete with a new, brand-name computer system, unlimited Internet access, and high-quality customer support and service. There's also a unique, customizable online community that fosters long-term connections with PeoplePC members and ongoing revenue possibilities. PeoplePC offers its services on a global basis, allowing people across the world to reap the rewards of the digital age. For more information, visit http://www.peoplepc.com.

This release contains forward-looking statements related to the software's ability to increase participation in member deals and increase relevant touch points. Further information on potential factors that could affect these forward looking statements and the company's financial results are included in our filings with the Securities and Exchange Commission, including the company's quarterly report on Form 10-Q filed on November 14, 2000.

(C)2001 PeoplePC, Inc. All Rights Reserved. PeoplePC, PeoplePal, PeopleShop, and their respective logos, are among trademarks of PeoplePC, Inc. in the U.S. and other countries. All other trademarks belong to their respective holders.

CONTACT:
Media:
PeoplePC, Inc.
Jennifer Paperman, 415/901-6862
paperman@peoplepchq.com
or
Edelman Public Relations
Melissa Yoblon, 212/704-4505
melissa.yoblon@edelman.com
or
Investors:
Edelman Public Relations
Torie Pennington, 212/704-4528
torie_pennington@edelman.com